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Qantas Founders Museum

Media Release

4 February 2020

THE QANTAS WORLD AS HARRY SAW IT

Pacific Islands Poster Credit Qantas Heritage Centre

This week Qantas Founders Museum’s first Qantas Centenary Exhibition, “Harry Rogers – Inspiring us to travel with Qantas”, will open to the public with the exhibition launch on Friday 7 February 2020 at 10.30am.

From 1956 to 1985, artist Harry Rogers created images of travel with Qantas. In 1970, he invented a complete alpha-numeric font called ‘Cyclone’ for the airline and he, more than anybody else, was responsible for the Qantas ‘look’ for the next 15 years. However, he’s probably best-remembered for the advertising he created which affectionately picked up on outstanding features of Qantas destinations and were shown on posters and postcards. Reproductions are still being produced today.

The exhibition launch will include special guest speaker, Tony Rogers, the son of Harry Rogers, who will be speaking of the incredible work of both his parents.

Qantas Founders Museum Curator Tom Harwood said Harry Rogers’ Qantas work created iconic advertising images which had a huge influence in the airline’s advertising and the public’s perception of travelling.

“Harry Rogers simplified travel advertising by using recognisable images and characteristics from Qantas destinations to appeal to the public,” Mr Harwood said.

“This exhibition highlights many of the advertising posters from his work with Qantas and provides visitors the opportunity to step back in time to when air travel was really starting to make an impact on the world.”

The exhibition launch will begin at 10.30am on Friday 7 February 2020 and is free to attend.

The exhibition will be on display from Monday 3 February – 30 April 2020 and is free to the public to view.

The Celebration of the Qantas Centenary Program of events includes free and paid events. For more information about Qantas Founders Museum’s Celebration of the Qantas Centenary Program of Events go to: https://qfom.com.au/wp-content/uploads/2019/10/QFM-Qantas-Centenary-Program-of-Events.pdf.

Celebration of the Qantas Centenary is funded under the Year of Outback Tourism Events Program.

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