CEO gets behind local business

The sisters behind Red Ridge the Label on how they share culture and traditions through art

Gentle wind gusts rustle the red roof of the pop up pavilion and agitates the dry red dust from the caked earth surrounding the tent’s perimeter. Three women sitting on a raised wooden platform in front of the tent are not bothered by the wind. One has tied a scarf loosely around her hair, an attempt to hold back her greying tresses. Her untamed fringe moves as she turns to talk to the woman in the centre, who has casually draped two scarves around her neck. Big Red, the tallest sand dune in the Simpson Desert, forms a stunning backdrop behind the trio.

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